Regional Marketing Manager

Regional Marketing Manager – New Zealand

TFE Hotels Regional Office, Auckland, New Zealand 

An exciting opportunity exists to join the New Zealand, TFE Hotels team. Based in Auckland, the newly created role of Regional Marketing Manager New Zealand is open and accepting applications from bright, creative and assertive candidates who want to make an impact.

Reporting into the Director of Operations - New Zealand, the Regional Marketing Manager is responsible for developing and executing a cutting-edge marketing activation plan for the New Zealand portfolio of hotels and brands.  Focused on increasing awareness and driving guest acquisition through all channels and driving performance across market segments, the Regional Marketing Manager will support the Hotel General Managers’ in bringing innovative ideas to life for the brand/s through the hotel experiences.

The Role

You will lead the marketing efforts for the hotels in New Zealand.

Responsible for developing and managing the strategy, planning and activation for the hotels, you will be supported by the global Brand & Marketing teams, in addition to selected local creative agency partners.

Key responsibilities:

• Develop annual marketing plans for the portfolio working with cross-functional teams to align on business needs, and to drive revenue
• Manage related budgets, tracking and reporting, with regular updates on progress and optimisation to increase performance
• Activate marketing initiatives such as tactical campaigns, digital, print, on-property, special events and local partnerships
• Create and manage content for all brands across all channels including websites for hotel, restaurant, bar, and TFE Hotels and third-party websites, social media, and digital signage
• Lead new photography projects including planning, logistics and delivery of final assets
• Help to develop compelling hotel packages that appeal to target segments, leveraging partnerships with promotion across channels
• Lead social media plans, calendar and activity, including agency and community management
• Lead creative delivery across print and digital for all brands and manage new design briefs working with freelancers, agencies or internal design team
• Manage hotel collateral stock including usage, cost and re-ordering
• Manage and maintain hotel-based brand portfolio databases, and lead acquisition and engagement activities
• Prepare marketing updates and present at owner and key stakeholder meetings

A little more about you:

• Substantial work experience relevant to the role, including hospitality, hotels, meeting and/or events
• Demonstratable experience in building successful and integrated marketing plans, and driving marketing activations across multiple areas
• Analytical and able to interpret and manage marketing data and budgets
• Exceptional organisational and planning skills, with the ability to manage multiple projects and stakeholders in a dynamic environment
• Good stakeholder management with a collaborative style, and the ability to build and foster strong working relationships to deliver results
• Confident communicator with strong verbal, written and presentation skills, and an attention to detail
• Design and visual flair, with the ability to write great content that really drives customer engagement
• Passion for people, processes, and problem solving with a practical approach
• Confident in Microsoft Office applications Word, PowerPoint and Excel
• Either formal tertiary qualification in Marketing or other relevant vocational qualifications or suitable experience
• Full permanent work rights for New Zealand (essential)

Why TFE Hotels:

• Supportive, friendly team and company culture
• Global hotel discounts for you and your family and friends
• Travel and wellness discounts
• Paid Birthday leave to celebrate the day and eat cake
• Food and Beverage discounts at our cool bars with amazing views
• Leave options to attend to the things in life that are important to you
• Paid parental leave
• International exchange opportunities.
• Learning, development, and career progression
• Community - Giving back out there, feels extra good here
• Recognition with your chance to shine

Sounds like you? We’d love to chat.