Marketing Coordinator

Great opportunity to join one of Australia’s leading health care providers.

At Opal HealthCare, we know that companies don’t succeed, people do.

Our purpose is to bring joy to those we care for and our values of Compassion, Accountability, Respect and Excellence reflect that CARE is at the heart of everything we do.

Opal HealthCare is one of Australia’s largest residential aged care providers, with 133 Care Communities across five states and a national team of over 20,000 dedicated professionals, we're changing lives every day. Our commitment to innovation drives us to pioneer new solutions, reshaping the way we care for our residents.

What can we offer you?

• Attractive opportunity for salary and career
• Great office location with working from home options
• Opportunity to collaborate with and be led by inspiring leaders
• The opportunity to work for a leading healthcare provider and help deliver an exciting growth strategy
• A role in growing a culture of respect for our elders in Australia

About the opportunity:

As a Marketing Coordinator, you will play a key role in developing and delivering impactful marketing initiatives to support our acquisition program, with a specific focus on brand activation and alignment.

Reporting to the Marketing & Communications Lead, you will be comfortable diving into a fast-paced and supportive environment. You will have attention to detail and a proactive nature to problem solve and successfully deliver the program within set timeframes and expectations.

The role is a key member of the Communications and Sustainability (C&S) team and is an exciting opportunity to contribute to the growth and success of our organisation, making a meaningful impact on our team and residents in our care.

This is a 6-month fixed term contract role with potential to extend or become permanent.

Responsibilities:

• Plan, create and implement marketing initiatives to ensure the successful integration of newly acquired Care Communities into our organisation, positioning them effectively within the external market
• Work as part of the Marcomms Integration team to execute the brand turnover program onsite, including coordinating events, updating brand materials, and supporting Care Community leaders to adopt brand guidelines and marketing assets
• Assist in organising photography sessions that capture the unique spirit of our Care Communities, ensuring alignment with brand guidelines.
• Monitor and analyse the performance of the brand, marketing campaigns and initiatives, providing insights and recommendations for optimisation and continuous improvement
• Ensure the smooth transition and integration of existing Care Community partnerships and local sponsorships through well-executed integration programs
• Develop, edit and proofread marketing materials for both print and online publication (such as aggregate sites, advertising materials), ensuring brand compliance, SEO optimisation, and alignment with organisation goals to drive conversion, retention and advocacy

Qualifications:

• Degree in marketing, communications or related field
• Minimum 2 years’ experience in marketing with a generalist skill set
• Proven track record of developing and executing successful marketing campaigns, preferably  in a corporate or agency setting
• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences and channels
• Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Experience working cross-functionally and building relationships with internal stakeholders
• Knowledge of digital marketing tools, including analytics, search engine optimisation and search engine marketing desirable but not essential

All applicants must be willing to obtain a police clearance certificate via Opal HealthCare’s police check system.