Marketing Manager

About Avant Finance

Avant Mutual is Australia’s leading medical defence organisation with a proud heritage of protecting Australian medical professionals for over 130 years.  Avant Finance is a business unit of Avant Mutual that specialises in practice, property and personal finance for doctors. 

Avant now represents 90,000 health practitioners and medical students across every state and territory, delivering market leading products and services to meet their professional, personal and practice needs. Building on this heritage, our vision is to be the most trusted professional partner in supporting doctors throughout their lives and careers. 

As a mutual organisation, owned by members and run purely for their benefit, our members are at the centre of all we do. As well as providing products and services to our member, we play a broader community role by advocating for improvements in the healthcare system and in quality, safety and professionalism in medicine, through delivering education and research activities. 

About the role:

The Marketing Manager will contribute to and support the development and execution of the digital marketing and campaign strategy to increase brand awareness, drive leads and revenue for Avant Finance.

Key accountability for the role:

• Working with the General Manage, Marketing to develop campaign strategies and plans to assist in the delivery of commercial and residential growth targets.
• The development of integrated strategic marketing campaigns across various online and offline channels to support new client acquisition and Avant member penetration.
• Leading the campaign creative strategy (plan on a page), campaign content development, and briefing of creative campaign concepts to the design team.
• Working pro-actively with the GM's - Marketing, Residential and Commercial and Senior Manager Sales Operations to monitor campaign performance, lead volumes, and conversion rates to optimise future initiatives. 

Skills and experience required:

• Proven experience in a similar Marketing Manager role within B2B environments, preferably financial services.
• Proven track record of developing and executing end-to-end multi-channel campaigns, including email, social media, search, display, webinar, events.
• Delivery of multi-channel campaigns on time and within budget including agency briefing, assets, spend and measuring success.
• Ability to analyse campaign performance, continuously test and optimise to improve ROI and conversion outcomes.
• Strong organisational and time management skills to oversee multiple campaigns simultaneously.
• Budget management
• Proficiency in analysing data to measure campaign performance and make data-driven decisions.
• Strong stakeholder management skills.
• Excellent organisational and time management skills.
• Natural communicator – both verbal and written.

At Avant, our people are the centre of everything we do for our members. We offer a range of benefits and opportunities to enable you to make a difference, learn, and grow in your career.

For more information, please contact Sue Allen, Talent Acquisition Business Partner on 0429 404 856.