Senior Specialist - Digital Acquisition

• Full time, ongoing role. Sydney location + Hybrid working.

• Pivotal role influencing the growth and engagement for Australian Red Cross online.
• Become part of the world’s largest humanitarian movement

About Red Cross

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

About the role

The Senior Specialist - Digital Acquisition is responsible for the strategic planning, management, and execution of paid digital acquisition marketing/performance campaigns, including paid social, paid search, and other performance channels. Using a data-driven approach, the Senior Specialist defines and optimises performance marketing campaigns to achieve growth in reach and engagement for Australian Red Cross online. This role is accountable for meeting acquisition targets through performance channels, driving significant revenue for the organisation.

Day to day, you will:

Campaign Management: Develop, plan, execute, and optimise strategic digital performance marketing campaigns across Meta and Google Ads to achieve robust traffic, engagement, donation revenue, and lead targets.

Strategy and Optimisation: Work with stakeholders to respond to briefs and use a data-driven approach to define and optimize the strategic paid performance media channel mix, campaign targeting, and segmentation to maximise campaign performance.

Budget Management: Manage a significant annual investment in channel spend, focusing on continuous optimisation, results, and improved ROI.

Reporting and Analysis: Provide in-depth reporting, analysis, and presentations of campaign performance metrics such as CPA, ROAS, CVR, and ROI.

What you will bring

• 3-5 years’ hands-on experience managing campaigns across performance marketing channels, such as paid social and paid search
• 2-4 years' experience developing performance marketing strategies for revenue and lead generation campaigns
• Significant Experience with successfully planning, managing and optimising multiple digital campaigns in parallel
• Proven experience with tracking and Google Tag Manager
• Experience with developing and implementing advanced performance marketing strategies and campaigns.
• Experience managing larger budgets to drive revenue and acquisition targets
• Demonstrated success in translating data into actionable insights to identify growth opportunities

Benefits that act for you, while you act for humanity

Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.

Health & Wellbeing: You can tap into specialist advice for nutrition, sleep, resilience and mindfulness, as well as access to guided meditation and other wellbeing programs.

Work/Life Flexibility: You can access flexible working arrangements, paid ‘Me’ day just for you and a wide range of other paid leave options

Career development: Access to ongoing learning, training, and development courses

Further information

This role is covered by the Social, Community, Home Care and Disability Services Award - Level 6.

For additional enquiries, please contact Lena Swoboda on lswoboda@redcross.org.au for a confidential discussion.

Applications close:  11:55pm on Sunday 11 August 2024

We will be reviewing applications as they come in and may close the advertisement earlier.

Applications must be submitted online to be considered for this role.